Vechain has announced a partnership with Internazionali BNL d’Italia (IBI), a tennis tournament held in Rome between May 8th and 21st of May, further solidifying its position in the tennis world to help spread awareness of the vechain blockchain.
The IBI will witness Vechain’s groundbreaking technologies in action, as it introduces a revolutionary concept to the ATP history – the phygitalization of the IBI 2023 trophies.
A ‘phygital’ is a blend of the words ‘physical’ and ‘digital,’ revolutionizing how brands, consumers, and businesses interact with physical objects by enhancing digital capabilities such as authentication and anti-fraud.
The 2023 winner of the IBI Champions will receive a phygital trophy that allows them to rewatch photos and videos of their performance throughout their winning tournament, allowing the winner to relive their experience on the court.
VeAces NFTs — A collab between vechain, EXplus and World of V
In addition to the introduction of phygital trophies, the vechain team curated an engaging two-week activation exclusively for all attendees.
By simply scanning the QR Code showcased at the vechain booth or on the bracelets distributed by the team, tennis enthusiasts from across the globe had the exclusive opportunity to claim their very own VeAce NFT. These special digital rackets were specifically designed for IBI 2023 and were part of an exclusive limited collection of only 12,000 unique pieces.
The VeAces went beyond being mere digital mementos, as they captured the essence and thrill of IBI 2023. They also held the key to exciting prizes that were up for grabs: two tickets to the Finals in Turin and 150 exclusive phygital caps crafted exclusively for the event.
You can watch the video below to view a recap of IBI 2023:
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